I make content that earns attention.

Food, travel, lifestyle, skincare and beauty content, with copywriting and creative direction when the brief needs more than a post. You can bring me the brief. You are hiring my judgement too.

Chikumo on a product photography set — Creative direction · Product

Chikumo creating Green Angel skincare content — Green Angel · Skincare

Sta-Sof-Fro haircare content created by Chikumo — Sta-Sof-Fro · Haircare

A layered berry cake styled by Chikumo — Food styling · Founder work

A selection of collaborations

Some of the brands that have trusted me across beauty, lifestyle, retail and food.

B&M

Recent audience performance

Reach is useful. Action matters more.

Organic performance across my own channels gives brands a clearer view of how attention moves into interest.

25.6KInstagram views

5.4%Instagram reached accounts engaged

3.3%Instagram reach to profile visits

29.9KTikTok post views

6.2%TikTok engagement per post view

2.8%TikTok views to profile views

Platform analytics snapshot from August 2026. These figures show reach and engagement, not guaranteed sales or return on ad spend.

What I bring

Creator instinct. Marketing experience. Founder brain.

I understand how a piece of content needs to feel and what the brand needs it to do. That can include the idea, copywriting, creative direction, production and delivery, shaped around the audience, platform and campaign goal.

Creator workFrom £500

Usage & paid mediaQuoted separately

Creative directionPriced to scope

Every collaboration is quoted around format, creative scope, usage, exclusivity and timescale.

Plan a collaboration

From the feed

The current work lives where the audience does.

For the collaborations, ideas and behind-the-scenes work happening now, follow along on Instagram and TikTok.

Instagram@chikumof

TikTok@chikumof